Creating iOS apps begins with clarity about the target users, the app's purpose, and the key scenario to address in the initial release. A solid discovery phase helps define the MVP boundaries, pick an appropriate architecture, and steer away from features that seem impressive on paper yet don't enhance actual usage.

After the base is established, attention turns to UI behavior, performance, and reliability across various iPhone models and iOS releases. Consistent navigation flows, thoughtful state management, and well-designed integrations (payments, authentication, analytics, and backend APIs) simplify maintenance and scalability following the App Store release.